Grow organic downloads with Podcast Visibility Optimization

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Podcast Visibility Optimization Audit

With a PVO audit for your show(s), we will run an in-depth analysis of your Apple Podcast and Spotify presences, highlighting your strongest opportunities for growth. We provide you with a comprehensive report that includes optimized keyword metadata for your show, recommendations on how to write titles and descriptions moving forward, tips on how to boost your podcast authority, and more. We will also share experiments to test, as well as insights into essential PVO tools and metrics.

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Managed Podcast Visibility Optimization

Improve the visibility of your podcast within Apple Podcasts and Spotify and drive organic downloads. That’s the aim of our Managed PVO program. Our team of PVO specialists offers keyword optimization, insights from our scraping and keyword-tracking tools, carefully crafted experiment suggestions, and monthly metrics reports. We help you increase your download numbers by applying all we know about Podcast Visibility Optimization.

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Podcast Visibility Optimization Training

Choose the best PVO training course!

Audiotiq’s PVO course will provide you with all the knowledge and skills necessary to grow your podcast’s visibility in the listening platforms’ search engines.

Our course will give you all the keys to optimize the editorial aspect of your podcast and share all the tips to grow the authority of the show.

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Podcast Visibility Optimization: an unbeatable ROI

PVO – Podcast Visibility Optimization – is a massive lever in audience growth. Its goal is to propel you among the first few search results on the likes of Apple Podcasts and Spotify. With an optimized PVO strategy, your content will enjoy maximum visibility with its target audience. With 30% to 50% of clicks coming from organic searches, it is crucial to invest in PVO to take advantage of this powerful and relatively cost-effective audience acquisition lever.

By ensuring your show and its episodes consistently maintain high positions on the listening platforms’ search engine results, PVO will give you an edge over competitors and increase downloads and revenue. As the very first and leading PVO agency, at Audiotiq we understand that it’s not just about driving downloads of your content; it’s about attracting the right audience. With a well-crafted PVO strategy, we will ensure that listeners are genuinely interested in what your content is all about.

Our Approach to Podcast Visibility Optimization

As the pioneer of PVO and the leading PVO agency in the world, we’ve developed a proprietary method based on our internal tools and the most effective ones on the market.

Our pragmatic approach is always aligned with your goals (audience, revenues, etc.). We understand the competitive landscape of the podcast market across all verticals (news, sports, fiction, true crime, etc.) and geographies and appreciate the importance of a targeted PVO approach. To help you grow the visibility of your shows and have more potential listeners engage with your audio content, we have developed an exclusive method based on years of experience in SEO (Search Engine Optimization) and ASO (App Store Optimization).

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Our in-house visibility optimization tool

Thanks to our PVO expertise and our team of specialists (data analysts and developers), we’ve been able to develop proprietary tools that allow us to improve your PVO strategy significantly. For example, our PVO agency has access to a tool that suggests alternative opportunities on highly competitive keywords.

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Our visibility optimization framework: the PVO stack

The founder of Audiotiq has developed the first Podcast Visibility Optimization Stack – a cheat sheet for podcast publishers wanting to understand better the levers they can pull to improve the visibility of their audio content on the podcast platforms.

“To be heard, your content first needs to be seen. Podcast Visibility Optimization allows you to attract a large number of listeners by increasing the visibility of your content within the listening platforms.”

Alexis Hue – Audiotiq Founder

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Our latest articles on Podcast Visibility Optimization

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How to leverage Spotify’s Impression Data to boost your Podcast Visibility Optimization game

The Podcast Visibility Optimization Stack (2024 Edition)

What is Podcast Visibility Optimization? Why is it important?

Any questions?

What is a PVO agency?

A PVO (Podcast Visibility Optimization) agency is a specialized firm that provides services aimed at optimizing a podcast’s visibility within listening platforms such as Spotify, Apple Podcasts, or Amazon Music.

The primary goal of a PVO  agency is to enhance a podcast’s ranking in search engine results pages (SERPs) for specific keywords or phrases relevant to its content.

Why use an agency to optimize the visibility of my podcasts?

Trusting an experienced agency to manage your PVO efforts ensures that you will enjoy the best recommendations and results over time and benefit from an ROI-driven approach.

Over time, navigating the intricacies of PVO becomes more tedious as the platforms multiply, algorithms change, user behaviors evolve, and industry best practices continually update.

This is where the expertise of a PVO agency becomes invaluable. By partnering with experienced professionals, you can leverage the latest techniques, tools, and insights.

How to choose your Podcast Visibility Optimization agency?

There are several criteria to take into account when choosing a PVO agency:

  • The agency must have a team of PVO experts at its disposal.
  • Prioritise agencies with a data-driven approach – this is extremely important
  • Review the agency’s references and past projects for credibility.
  • Seek testimonials or reviews from previous clients for additional insights.
  • Consider the agency’s experience in your niche or with clients your size.

What is the difference between a PVO agency and a SEO agency?

PVO agencies optimize the visibility of your audio content (podcasts) within listening platforms such as Spotify or Apple Podcasts.

SEO agencies optimize the visibility of your website(s) within search engines such as Google and Bing.

While there are similarities between PVO and SEO agencies, they provide different services.

What is the difference between a PVO agency and a freelancer?

A PVO agency is a team of specialists who are experts in distinct areas of digital marketing. These people come together to provide solutions to the marketing challenges for your digital audio content.

An agency offers comprehensive solutions tailored to address multifaceted aspects of digital marketing challenges. A PVO agency’s collaborative approach ensures that every part of your online presence, from content creation to technical optimization, gets the attention of an expert.

In contrast, a freelancer is an individual PVO specialist who works independently, often specializing in specific areas of PVO. While they might possess deep knowledge in their chosen field, their scope will be narrower than an agency’s.

Why choose Audiotiq?

At Audiotiq, we have made it our mission to make Podcast Visibility Optimization very straightforward and accessible to everyone.

Our consultants have deep experience in online marketing for both websites and mobile apps. Realizing the growth of digital audio consumption, they started to dig into the different strategies to grow the audiences of podcasts.
That’s how one of your partners coined the term PVO back in 2020.

How long before I start to see results?

The results timeframe for PVO varies from 3 days to 3 months, and typically, the first results are visible within 2 to 3 weeks. Several factors influence the duration, including:

  • The current state of your podcast, both in terms of metadata and authority
  • The level of competition on the content you are publishing
  • The strategies employed: some PVO techniques can yield quicker results than others.

How much does Podcast Visibility Optimization cost?

PVO costs vary from €300 to €3000 per month, depending on the number of shows you want to optimize and your exact needs.