We are Audiotiq

Digital transformation consultancy for radio stations

We help radio stations accelerate their digital transformation through assessment, education, and guided innovation.

Because radio's future is digital and on-demand.

Let's talk!
Radio becoming digital

Here is how we can help

Digital Transformation Audit

Where do you really stand in your digital transformation?

Our Digital Transformation Audit helps radio teams assess their progress, pinpoint what’s working, what’s missing, and what’s holding them back.

Grounded in the framework from Radio’s Digital Transformation Playbook, we evaluate your current standing across eight critical areas: strategy, organization, data capabilities, experimentation, content innovation, distribution, audience acquisition, and monetization.

You’ll get a clear, brutally honest picture of your current state and a roadmap with prioritized next steps to accelerate your digital transformation.

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Education and Trainings

Is your team equipped with the skills and mindsets needed for digital transformation?

We deliver hands-on training that bridges the gap between traditional radio expertise and digital capabilities, from structured experimentation to platform strategy, audience growth, and content innovation.

Formats include online and offline workshops as well as multi-day in-person bootcamps. Every program is fully customizable based on your goals, team size, and level of digital maturity.

Get your team the skills they need to thrive in a digital, on-demand world.

Explore Training Options

Innovation Sprints

Ready to turn digital ideas into proven results – in just 12 weeks?

Your team has the expertise and creativity, but you need a structured way to test what actually works before investing time and resources in unproven concepts.

Our guided Innovation Sprints take you from ideation to validated digital products using proven experimentation methods.

We work alongside your team to explore ideas, build prototypes, test with real audiences, and make evidence-based decisions about what to scale.

Get from concept to confident next steps with expert guidance every step of the way.

See if this is Right for You

Strategic Advisory

Need an experienced partner to help steer your digital transformation?

With deep experience in digital transformation and the radio industry, we help leadership teams avoid blind spots, challenge assumptions, and stay focused on what truly drives change.

Our advisory support is tailored to your context – from strategic guidance to fractional leadership or external transformation oversight.

Engagements are flexible and can be structured to match your needs.

Bridge the gap between digital ambition and execution with the right expertise at your side.

Explore Advisory Support

Now Available: Radio’s Digital Transformation Playbook

Radio’s Digital Transformation Playbook is more than a book. It’s a strategic guide crafted for leaders navigating the shift from broadcast to on-demand. Drawing from hands-on experience in both the radio industry and the startup/tech world, it combines the discipline of traditional media with the agility of digital innovation.

Inside, you’ll find clear, actionable frameworks to help you rethink your content, distribution, audience growth, and monetization strategies. From organizational change and platform dynamics to data enablement and structured experimentation, each chapter provides tools to take action, not just theory.

This isn’t about launching a podcast or tweaking your app. It’s about rethinking how your station creates value, connects with listeners, and competes in a digital-first world.

Built on lessons from established broadcasters and fast-moving tech innovators, the playbook offers a uniquely holistic perspective on what transformation really takes.

Radio’s Digital Transformation Playbook gives you the frameworks and confidence to lead lasting change, step by step.

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The transformations required for radios to thrive in the new digital, on-demand landscape are a tremendous challenge.

Content

What are the right content formats for your audience? How do you best repurpose or adapt your content to match the audience’s needs?

Distribution

What is the optimal distribution strategy between 1st and 3rd party platforms (Apple, Spotify, YouTube, etc.)? How to be visible on those platforms?

Audience Growth

How do you attract new listeners and keep them coming back? From Podcast Visibility Optimization to off-platform promotion, you need repeatable growth engines.

Monetization

Advertising, subscriptions, and brand content: How can you maximize the revenues from your IP? How to deal with the platforms and Adtech vendors?

Strategy

You don’t need a digital strategy. You need a strategy for a digital world, one that defines where to play, how to win, and how to adapt as technology evolves.

Organization

It’s not technology that holds you back; it’s inertia. Digital transformation starts with people, structure, and the courage to challenge how things have always worked.

Data

Data, but which data? How to shift from survey data to the real-time data firehose? What about platforms and privacy, attribution for advertisers?

Experimentation

What do your listeners really want? Stop guessing. Start testing.  Structured experiments beat opinions, especially when time, budget, and attention are limited.