This media kit contains everything you need to cover the book, contact the author, or feature content. For interviews, media requests, or speaking inquiries, please contact anika (at) audiotiq.com.
About the Book
Radio’s Digital Transformation Playbook delivers the first comprehensive framework specifically built for radio organizations navigating the shift to digital and on-demand audio. Drawing from proven tech companies’ methodologies, author Alexis Hue bridges the gap between traditional broadcasting and digital-first thinking.
KEY THEMES:
– The “generational cliff” threatening radio’s survival
– Why traditional “digital strategies” fail and what works instead
– Structured experimentation replacing broadcast planning cycles
– Building first-party platforms while leveraging third-party reach
– Systematic audience acquisition beyond hoping listeners “find” content
The book provides immediate implementation tools, including digital transformation self-assessment, experiment design templates, and audience acquisition playbooks.
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Release date: July 2025
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Formats (hardcover, Kindle)
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ISBN: 978-3982748917 (Hardcover), 978-3982748924 (Kindle)
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Available on Amazon
About the Author
Alexis Hue founded Audiotiq, a consultancy specializing in digital transformation for radio organizations. He brings over 15 years of experience from the tech and startup world, having founded multiple tech companies, worked in venture capital, and served as an early employee at Babbel (language learning app) and co-founder of Voxalyze (digital audio analytics platform). He holds an MSc in Electronics and an MBA from INSEAD.
His unique background bridges the gap between tech companies’ methodologies and radio’s specific challenges.
INTERVIEW AVAILABILITY:
Alexis is available for interviews, conference presentations, and expert commentary on radio’s digital transformation.
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