Digital Transformation Urgency Workshop
Create the urgency your teams need to act
Your teams haven't realized the crisis facing linear radio? Our 3-hour interactive workshop shows them the hard data, explains what digital transformation actually means, and identifies the concrete next steps for your station.
Gradually then suddenly
Your broadcast numbers look stable. The decline feels manageable – a few percentage points, a couple of minutes per day. But you’re approaching the inflection point of the digital transformation S-curve, where gradual change becomes exponential.
The generational cliff
This isn’t a temporary trend. It’s the “generational cliff” – the tipping point where your aging audience isn’t being replaced by the next generation. Young listeners aren’t just consuming less radio – they’re forming entirely different habits.
They won’t “come back” or “age into” radio. They’ve grown up in an on-demand world with Spotify, YouTube, personalized playlists and infinite scroll on social media. Those preferences aren’t temporary; they’re embedded expectations.
Just like digital has disrupted print and television, it’s coming after radio. The window for transformation is shorter than it appears. The question isn’t whether to transform, but how quickly you can act.
The workshop
This intensive 3-hour session gives your teams the clarity and urgency they need to understand what’s at stake – and what to do about it.
What we’ll cover:
Understanding Digital Transformation – How digital fundamentally transforms an industry. What happened to newspapers and TV, and why the window for radio to act is closing.
The Generational Cliff – Hard data on youth exodus, changing in-car listening habits, and the collapse of traditional strongholds. We’ll look at projections in your country to see what is coming your way.
The 8 Dimensions of Transformation – Digital transformation isn’t “let’s build an app and publish podcasts”, it requires rethinking how radio creates value across eight critical dimensions:
- Strategy: A strategy for a digital world, not a digital strategy. Defining where to play and how to win in digital audio
- Organization: Building the capabilities and structures that enable change
- Data: Start measuring what actually matters.
- Experimentation: The tech companies’ superpower – make it yours
- Content: Repurposed broadcast content doesn’t work on-demand.
- Distribution: From FM to your own app(s) and third-party platforms
- Audience Acquisition: Building audiences deliberately versus hoping they find you
- Monetization: Beyond the linear advertising model
Your Specific Blockers – We’ll identify the organizational, cultural, and structural obstacles holding you back. Every station faces unique challenges and we’ll identify yours specifically.
Realistic Action Steps – Simple, adapted, realistic methods to move forward. No consultancy jargon. No impossible recommendations. Just practical next steps you can actually implement.
How it works
Format: 3-hour intensive session
Participants: Leadership team, digital leads, program directors, sales & marketing leads – anyone who needs to understand the transformation imperative
Approach: We work with real case studies, real data, and your concrete challenges. No corporate speak. No sugar-coating. We address the uncomfortable truths so you can move forward with clarity.
This workshop is for you if:
- Your leadership team isn’t aligned on the digital transformation urgency
- Your teams think radio will be fine without changing
- You know you need to act, but aren’t sure where to start
- You want to build internal buy-in before launching transformation initiatives
- You need to break through organizational inertia
What you’ll leave with:
- Shared understanding across your team of what’s actually at stake
- Clarity on the 8 dimensions of transformation and why each matters
- Identification of your specific organizational blockers
- A realistic assessment of where you stand versus where you need to be
- Momentum to take the first concrete steps
Why now?
The generational cliff is already eroding your future audience. Your broadcast numbers still look stable – this is your window to transform while you have brand strength and revenue to invest.
Once the S-curve accelerates, it will be too late.
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