{"id":8218,"date":"2026-02-11T15:14:25","date_gmt":"2026-02-11T15:14:25","guid":{"rendered":"https:\/\/audiotiq.com\/?p=8218"},"modified":"2026-02-11T15:14:25","modified_gmt":"2026-02-11T15:14:25","slug":"la-gen-z-ne-sont-plus-des-enfants","status":"publish","type":"post","link":"https:\/\/audiotiq.com\/fr\/la-gen-z-ne-sont-plus-des-enfants\/","title":{"rendered":"La Gen Z ne sont plus des enfants"},"content":{"rendered":"<div id=\"fws_69d64b40067cb\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">Arr\u00eatez de les appeler \u00ab les jeunes \u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les membres les plus \u00e2g\u00e9s de la Gen Z ont 29 ans cette ann\u00e9e. Certains dirigent des d\u00e9partements marketing, d&#8217;autres lancent des startups, certains prennent des d\u00e9cisions d&#8217;achat pour leurs entreprises. Pendant ce temps, la plupart des dirigeants de radio d\u00e9battent encore de \u00ab comment toucher la jeunesse \u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Gen Z a d\u00e9j\u00e0 d\u00e9cid\u00e9 comment elle consomme les m\u00e9dias il y a des ann\u00e9es, et \u00e7a n&#8217;inclut pas l&#8217;\u00e9coute lin\u00e9aire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2026, la g\u00e9n\u00e9ration Z s&#8217;\u00e9tend de 14 \u00e0 29 ans. Les plus \u00e2g\u00e9s sont n\u00e9s en 1997 et approchent la trentaine. Ce n&#8217;est pas \u00ab la jeunesse \u00bb. C&#8217;est l&#8217;\u00e2ge adulte \u00e0 part enti\u00e8re. Ils vivent leur vie d&#8217;adulte maintenant, et elle ne ressemble en rien aux g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4006a54\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"audiotiq-nl-embed\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/231b4020.sibforms.com\/serve\/MUIFAMFrUXv-DcyulZxb6gKOOTT6OtVhCKR4PpKgd0949IDEOdfjEyxIGSmI9w0YnFVyZrWuNtX44Xh1D3HR5hfbINAZ2WmDZrHhzp6Y5iMSlo8CCLk9SDQqs4yf0pq5IXxtGA8v0g_nXp5E7UQbg102XyXA2pDF3xEipDOS51zVVIlUv_pzi63AWPC5eiwMwT6rM8mP3iRqPRk1DQ==\"\n    title=\"Inscription newsletter (FR)\"\n    width=\"740\" height=\"400\"\n    frameborder=\"0\" scrolling=\"no\" allowfullscreen\n style=\"display:block;margin:0 auto;max-width:100%;border:0;overflow:hidden;\"><br \/>\n  <\/iframe>\n<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b40072f9\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>La g\u00e9n\u00e9ration du tout \u00e0 la demande<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La plupart des dirigeants de radio passent \u00e0 c\u00f4t\u00e9 de \u00e7a quand ils parlent de la Gen Z : il ne s&#8217;agit pas de pr\u00e9f\u00e9rences m\u00e9dias diff\u00e9rentes. Il s&#8217;agit d&#8217;attentes diff\u00e9rentes sur la fa\u00e7on dont le monde fonctionne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pensez \u00e0 une soir\u00e9e typique d&#8217;un jeune de 27 ans \u00e0 Munich, Marseille, Milan ou Manchester.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le d\u00eener arrive via Uber Eats ou Deliveroo : pas d&#8217;appel t\u00e9l\u00e9phonique, pas de v\u00e9rification des horaires d&#8217;ouverture, juste tapoter l&#8217;\u00e9cran et la nourriture arrive. Se d\u00e9placer en ville, c&#8217;est ouvrir Bolt ou Uber, et une voiture arrive en trois minutes. Vous savez qui conduit, vous pouvez suivre le trajet en temps r\u00e9el, et le paiement se fait automatiquement. Envie de regarder quelque chose ? Netflix ou Disney+ vous laissent choisir exactement ce que vous voulez, que ce soit sorti hier ou il y a quinze ans. Les courses sont livr\u00e9es, et si vous \u00eates press\u00e9, Gorillas ou Flink les am\u00e8nent en 15 minutes. M\u00eame les rencontres se font quand vous le voulez : swipez \u00e0 gauche ou \u00e0 droite selon votre emploi du temps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout est \u00e0 la demande, imm\u00e9diat et personnalis\u00e9. Tout est contr\u00f4l\u00e9 par eux. Pourquoi l&#8217;audio serait-il diff\u00e9rent ?<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4007430\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>L&#8217;audio n&#8217;est pas diff\u00e9rent<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La Gen Z ne s&#8217;est pas r\u00e9veill\u00e9e un jour, n&#8217;a pas d\u00e9couvert Spotify en se disant \u00ab c&#8217;est sympa \u00bb. L&#8217;audio \u00e0 la demande est venu naturellement parce que tout le reste dans leur vie fonctionnait d\u00e9j\u00e0 comme \u00e7a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Gen Z consomme des quantit\u00e9s massives d&#8217;audio, juste pas via la radio lin\u00e9aire. Entrez dans n&#8217;importe quel bureau, caf\u00e9 ou campus universitaire et comptez combien de personnes de moins de 30 ans ont des \u00e9couteurs. Les AirPods sont devenus un accessoire permanent. La Gen Z vit avec de l&#8217;audio en lecture constante pendant les trajets, \u00e0 la salle de sport, en travaillant, en cuisinant, en faisant les courses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon une <a href=\"https:\/\/www.askattest.com\/blog\/research\/gen-z-media-consumption\">recherche d&#8217;Attest de 2025<\/a>, 82% de la Gen Z est pr\u00eate \u00e0 payer pour des services de streaming \u00e0 la demande. Ils ne r\u00e9duisent pas leur consommation d&#8217;audio : ils en consomment plus que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes au m\u00eame \u00e2ge via le streaming musical, les podcasts, les vid\u00e9os YouTube et les livres audio. Ils ont simplement rejet\u00e9 le mod\u00e8le lin\u00e9aire, pas l&#8217;audio en soi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quand toute votre vie adulte a \u00e9t\u00e9 fa\u00e7onn\u00e9e par l&#8217;obtention de exactement ce que vous voulez quand vous le voulez (nourriture, transport, divertissement, shopping, communication), l&#8217;id\u00e9e de l&#8217;\u00e9coute lin\u00e9aire semble absurde. Allumer la radio \u00e0 17 h 30 pour \u00e9couter une \u00e9mission sp\u00e9cifique ? La technologie pour l&#8217;\u00e9coute \u00e0 la demande existe depuis plus d&#8217;une d\u00e9cennie. \u00c9couter des chansons que vous n&#8217;aimez pas pour en entendre une que vous aimez ? Les algorithmes savent d\u00e9j\u00e0 ce que vous voulez. Accepter des coupures publicitaires non-skippables ? Non, merci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce n&#8217;est pas la Gen Z qui est difficile. C&#8217;est la Gen Z qui applique la m\u00eame logique \u00e0 l&#8217;audio qu&#8217;elle applique partout ailleurs.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4007579\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>Au-del\u00e0 des m\u00e9dias<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L&#8217;attente du tout \u00e0 la demande a remodel\u00e9 la fa\u00e7on dont la Gen Z aborde le travail, les relations et les achats. Certains acc\u00e8dent \u00e0 des postes de management maintenant &#8211; pas en grand nombre, mais ils sont l\u00e0. Et cette volont\u00e9 de payer 82% pour des services \u00e0 la demande s&#8217;\u00e9tend au-del\u00e0 des m\u00e9dias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Gen Z fait avancer l&#8217;\u00e9conomie de l&#8217;abonnement. Ils n&#8217;ach\u00e8tent pas de DVD ou de CD, ils s&#8217;abonnent \u00e0 des services qui leur donnent acc\u00e8s quand ils le veulent. Les taux de possession de voiture parmi la Gen Z sont plus bas que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes parce qu&#8217;ils utilisent Uber, Bolt, Miles et l&#8217;autopartage \u00e0 la place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leurs habitudes d&#8217;achat sont diff\u00e9rentes aussi, plus de la moiti\u00e9 a achet\u00e9 directement via les plateformes de m\u00e9dias sociaux, pas en voyant une pub puis en allant dans un magasin, mais en achetant dans l&#8217;instant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette g\u00e9n\u00e9ration s&#8217;est rec\u00e2bl\u00e9e autour de l&#8217;acc\u00e8s imm\u00e9diat et du contr\u00f4le personnel. La radio lin\u00e9aire n&#8217;est plus seulement en concurrence avec Spotify ou les podcasts. Elle est en concurrence avec une vision du monde o\u00f9 attendre quoi que ce soit ressemble \u00e0 un design cass\u00e9.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4007674\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1707\" width=\"2560\" data-animation=\"none\" src=\"https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-scaled.jpg\" alt=\"\" srcset=\"https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-scaled.jpg 2560w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-300x200.jpg 300w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-1024x683.jpg 1024w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-768x512.jpg 768w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-1536x1024.jpg 1536w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-2048x1365.jpg 2048w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-18x12.jpg 18w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-600x400.jpg 600w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/Students-with-Headset-Pexels-900x600.jpg 900w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"text-align: center;\">Photo by MART PRODUCTION @Pexels<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4007b00\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>D\u00e9finir la norme<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Voici le vrai danger pour la radio : la Gen Z n&#8217;abandonne pas seulement les m\u00e9dias lin\u00e9aires elle-m\u00eame, elle normalise la consommation \u00e0 la demande pour tous les autres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les mod\u00e8les de consommation m\u00e9dia remontent \u00e0 travers les g\u00e9n\u00e9rations. Quand la Gen Z traite le visionnage lin\u00e9aire comme d\u00e9pass\u00e9, les Millennials commencent \u00e0 se demander pourquoi ils regardent encore la t\u00e9l\u00e9 en direct. Quand la Gen Z attend des podcasts et Spotify, la Gen X commence \u00e0 explorer ces plateformes. L&#8217;effet cascade est d\u00e9j\u00e0 en cours : la consommation \u00e0 la demande, personnalis\u00e9e et mobile-first devient la norme par d\u00e9faut pour tous les \u00e2ges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les stations de radio qui attendent que la Gen Z \u00ab revienne \u00bb \u00e0 l&#8217;\u00e9coute lin\u00e9aire en vieillissant ne ratent pas seulement la Gen Z. Elles perdent toute leur base d&#8217;audience parce que les habitudes de la Gen Z deviennent les habitudes de tous.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4007c13\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>Le foss\u00e9 g\u00e9n\u00e9rationnel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les journaux disaient que les jeunes lecteurs reviendraient en vieillissant. Ils ne sont jamais revenus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alain Weill, PDG du magazine fran\u00e7ais L&#8217;Express, l&#8217;a dit clairement en novembre 2024 : \u00ab 60% des abonnements papier que nous perdons le sont \u00e0 cause du d\u00e9c\u00e8s de nos abonn\u00e9s. C&#8217;est la r\u00e9alit\u00e9 de notre secteur. \u00bb La radio fait face au m\u00eame pr\u00e9cipice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Gen Z a grandi dans un monde o\u00f9 chaque service, produit et exp\u00e9rience est \u00e0 la demande. Ce ne sont pas des pr\u00e9f\u00e9rences qui changeront avec l&#8217;\u00e2ge : ce sont des attentes ancr\u00e9es qui ne feront que s&#8217;intensifier \u00e0 mesure que cette g\u00e9n\u00e9ration m\u00fbrit et gagne plus de pouvoir d&#8217;achat. Les membres les plus \u00e2g\u00e9s de la Gen Z approchent la trentaine, et ils ne vont pas se r\u00e9veiller un jour en d\u00e9cidant que l&#8217;\u00e9coute lin\u00e9aire a du sens. Ils ont construit toute leur vie autour de l&#8217;oppos\u00e9.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4007d23\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>La vraie transformation num\u00e9rique<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Presque tous les dirigeants de radio que j&#8217;ai rencontr\u00e9s admettent qu&#8217;ils travaillent sur la transformation num\u00e9rique. Ils ont lanc\u00e9 des webradios et des applications, rendu leurs \u00e9missions disponibles en replay sur Spotify, et commenc\u00e9 \u00e0 poster des clips sur TikTok. Mais ce n&#8217;est pas de la transformation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La vraie transformation signifie accepter que le mod\u00e8le \u00e0 la demande n&#8217;est pas une tendance : c&#8217;est comment la Gen Z et de plus en plus tout le monde s&#8217;attend \u00e0 ce que le monde fonctionne. Cela signifie repenser la cr\u00e9ation de contenu, la distribution et l&#8217;acquisition d&#8217;audience depuis z\u00e9ro. Pas \u00ab comment mettre notre contenu lin\u00e9aire sur les plateformes \u00bb, mais plut\u00f4t \u00ab comment cr\u00e9er du contenu qui respecte le besoin de contr\u00f4le et d&#8217;imm\u00e9diatet\u00e9 des gens \u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toutes les autres industries l&#8217;ont compris. Les restaurants se sont adapt\u00e9s aux applications de livraison, les entreprises de transport au covoiturage, le commerce de d\u00e9tail \u00e0 l&#8217;e-commerce, et le divertissement au streaming. La radio continue d&#8217;agir comme si elle \u00e9tait sp\u00e9ciale, comme si le mod\u00e8le lin\u00e9aire avait une valeur inh\u00e9rente qui finira par reconqu\u00e9rir les gens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce n&#8217;est pas le cas. Ils ne reviendront pas.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4007e14\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>La question<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La Gen Z n&#8217;est plus constitu\u00e9e d&#8217;enfants. Ce sont des adultes avec un pouvoir d&#8217;achat et une autorit\u00e9 d\u00e9cisionnelle qui ont pass\u00e9 toute leur vie dans un monde \u00e0 la demande. Tous les services de leur vie fonctionnent \u00e0 la demande : la livraison de nourriture, le transport, le divertissement et le shopping. Pourquoi accepteraient-ils l&#8217;audio lin\u00e9aire ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le pr\u00e9cipice g\u00e9n\u00e9rationnel n&#8217;arrive pas. Nous sommes dessus en ce moment m\u00eame.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Envie de discuter de comment votre station peut passer \u00e0 un mode de consommation \u00e0 la demande sans perdre ce qui fait votre valeur ? Contactez-nous.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d64b4007ef5\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"audiotiq-nl-embed\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/231b4020.sibforms.com\/serve\/MUIFAMFrUXv-DcyulZxb6gKOOTT6OtVhCKR4PpKgd0949IDEOdfjEyxIGSmI9w0YnFVyZrWuNtX44Xh1D3HR5hfbINAZ2WmDZrHhzp6Y5iMSlo8CCLk9SDQqs4yf0pq5IXxtGA8v0g_nXp5E7UQbg102XyXA2pDF3xEipDOS51zVVIlUv_pzi63AWPC5eiwMwT6rM8mP3iRqPRk1DQ==\"\n    title=\"Inscription newsletter (FR)\"\n    width=\"740\" height=\"400\"\n    frameborder=\"0\" scrolling=\"no\" allowfullscreen\n style=\"display:block;margin:0 auto;max-width:100%;border:0;overflow:hidden;\"><br \/>\n  <\/iframe>\n<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Arr\u00eatez de les appeler \u00ab les jeunes \u00bb. Les membres les plus \u00e2g\u00e9s de la Gen Z ont 29 ans cette ann\u00e9e. Certains dirigent des d\u00e9partements marketing, d'autres lancent des...","protected":false},"author":1,"featured_media":8219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[59],"class_list":{"0":"post-8218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio-digital-transformation","8":"tag-gen-z"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Gen Z ne sont plus des enfants - Audiotiq<\/title>\n<meta name=\"description\" content=\"La Gen Z attend tout \u00e0 la demande. Les radios qui esp\u00e8rent un retour au lin\u00e9aire sont au bord du pr\u00e9cipice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audiotiq.com\/fr\/la-gen-z-ne-sont-plus-des-enfants\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/audiotiq.com\/la-gen-z-ne-sont-plus-des-enfants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/audiotiq.com\/la-gen-z-ne-sont-plus-des-enfants\/\"},\"author\":{\"name\":\"Alexis Hue\",\"@id\":\"https:\/\/audiotiq.com\/#\/schema\/person\/1327702b2dc1dc294d761b6d659faeeb\"},\"headline\":\"La Gen Z ne sont plus des enfants\",\"datePublished\":\"2026-02-11T15:14:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/audiotiq.com\/la-gen-z-ne-sont-plus-des-enfants\/\"},\"wordCount\":3428,\"publisher\":{\"@id\":\"https:\/\/audiotiq.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/audiotiq.com\/la-gen-z-ne-sont-plus-des-enfants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/La-Gen-Z-ne-sont-plus-des-enfants-et-pourquoi-cest-important-pour-la-radio.png\",\"keywords\":[\"Gen Z\"],\"articleSection\":[\"Radio Digital Transformation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/audiotiq.com\/la-gen-z-ne-sont-plus-des-enfants\/\",\"url\":\"https:\/\/audiotiq.com\/la-gen-z-ne-sont-plus-des-enfants\/\",\"name\":\"La Gen Z ne sont plus des enfants - Audiotiq\",\"isPartOf\":{\"@id\":\"https:\/\/audiotiq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/audiotiq.com\/la-gen-z-ne-sont-plus-des-enfants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/audiotiq.com\/la-gen-z-ne-sont-plus-des-enfants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/02\/La-Gen-Z-ne-sont-plus-des-enfants-et-pourquoi-cest-important-pour-la-radio.png\",\"datePublished\":\"2026-02-11T15:14:25+00:00\",\"description\":\"La Gen Z attend tout \u00e0 la demande. 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