{"id":8201,"date":"2026-01-09T15:51:12","date_gmt":"2026-01-09T15:51:12","guid":{"rendered":"https:\/\/audiotiq.com\/?p=8201"},"modified":"2026-01-09T17:08:29","modified_gmt":"2026-01-09T17:08:29","slug":"fofo-one-reason-why-radios-digital-transformation-is-slow","status":"publish","type":"post","link":"https:\/\/audiotiq.com\/fr\/fofo-one-reason-why-radios-digital-transformation-is-slow\/","title":{"rendered":"FOFO: One Reason Why Radio\u2019s Digital Transformation Is Slow"},"content":{"rendered":"<div id=\"fws_69de1a4ada314\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">Radio doesn\u2019t suffer from a lack of ideas. Most organisations I work with are overflowing with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People have opinions about formats, platforms, workflows, tools, governance, and metrics. There are slides explaining where the industry is heading and why action is urgent. There is no shortage of diagnoses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yet, when you step back, progress often feels oddly cautious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not because radio doesn\u2019t understand what is happening (the shift to digital, on-demand consumption is accelerating), but because many organisations hesitate at the moment where assumptions meet reality, where you stop debating and start measuring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That hesitation has a name: FOFO, short for Fear Of Finding Out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has very little to do with technology, budgets, or even skills. FOFO is psychological. And in 2026, it may be one of the main reasons digital transformation keeps stalling.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69de1a4ada5ad\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"audiotiq-nl-embed\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/231b4020.sibforms.com\/serve\/MUIFAMFrUXv-DcyulZxb6gKOOTT6OtVhCKR4PpKgd0949IDEOdfjEyxIGSmI9w0YnFVyZrWuNtX44Xh1D3HR5hfbINAZ2WmDZrHhzp6Y5iMSlo8CCLk9SDQqs4yf0pq5IXxtGA8v0g_nXp5E7UQbg102XyXA2pDF3xEipDOS51zVVIlUv_pzi63AWPC5eiwMwT6rM8mP3iRqPRk1DQ==\"\n    title=\"Inscription newsletter (FR)\"\n    width=\"740\" height=\"400\"\n    frameborder=\"0\" scrolling=\"no\" allowfullscreen\n style=\"display:block;margin:0 auto;max-width:100%;border:0;overflow:hidden;\"><br \/>\n  <\/iframe>\n<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69de1a4adad36\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h3><b>What FOFO Actually Looks Like in Radio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">FOFO is rarely explicit. Nobody says, \u201cLet\u2019s not look at the data.\u201d Instead, it hides behind perfectly reasonable behaviour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a preference for planning over testing. I have once been in a room where a team spent half an hour debating a podcast&#8217;s future roadmap, and &#8211; before I intervene &#8211; not a minute looking at the completion rate of existing content and retention to see if listeners actually like the first episodes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Planning is comfortable, while looking at hard data could feel uncomfortable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also shows up in the metrics organisations choose to put forward. Reach of linear radio is comfortable. Downloads numbers are reassuring. They create the impression of scale and momentum.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what about time spent listening going down, what about actual listens and completion rather than just downloads (a download doesn\u2019t mean it has been heard).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metrics tied to behaviour &#8211; completion, retention, frequency &#8211; while essential are clearly less popular. They raise questions. And in many markets, the measurement systems themselves still make those questions easy to avoid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOFO is not an internal problem. It&#8217;s industry-wide, reinforced by how radio is measured.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take measurement. <a href=\"https:\/\/www.egta.com\/2025-egta-insight-radio-audio-measurement\/\">EGTA\u2019s research<\/a> shows a consistent pattern across markets that move from declarative surveys to passive or hybrid measurement. Reach tends to stay more or less stable, but time spent listening, however, drops sharply, often in the 20\u201330% range.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not because audiences suddenly behave differently, but because passive measurement removes memory bias and captures what people actually do, not what they believe they do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That drop is uncomfortable. It affects inventory, pricing, and assumptions about radio\u2019s performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the direction is clear: advertisers and agencies increasingly expect behavioural, near-real-time data, comparable to digital and video streaming. Not simply inflated declarative numbers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOFO is also present when digital initiatives are labelled as \u201cexperiments\u201d but are never designed to genuinely challenge assumptions. The objective quietly shifts from learning something new to confirming something familiar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Radio organisations don&#8217;t avoid these moments out of laziness. They avoid them because they care. About their brand. About past success. About not being the person who has to say: \u201cThis isn\u2019t landing the way we expected.\u201d<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69de1a4adaec1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h3><b>Why FOFO Has Become a Real Problem<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By refusing to look, you refuse to act.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOFO works like avoiding a doctor&#8217;s appointment. Not because you feel fine, but because you&#8217;re afraid of what you might hear. The problem doesn&#8217;t disappear. It goes untreated. And the longer you wait, the fewer options remain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same dynamic applies here. As long as uncomfortable data isn\u2019t examined, the underlying issues aren\u2019t addressed. Formats aren\u2019t adjusted. Distribution choices aren\u2019t challenged. Investment decisions remain theoretical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The danger is that FOFO rarely shows up immediately in the numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first, everything looks fine. Teams stay active and busy, executing plans and refining narratives, while gradually drifting away from actual audience behaviour. Metrics that confirm what \u201csounds good\u201d\u00a0 are amplified; signals that challenge it are postponed or ignored. A good indicator is the stations\u2019 press release following the results of a measurement wave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This creates false reassurance. Stability becomes a story organisations tell themselves, but a some point it will stop being credible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And by the time pressure forces decisions, optionality has disappeared. The small, cheap experiments that could have informed the path forward are no longer possible. What could have been tested lightly now requires restructuring, consolidation, or defensive moves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOFO does not prevent bad news. It merely postpones it, while making the response slower, riskier, and more expensive.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69de1a4adb001\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"360\" width=\"415\" data-animation=\"none\" src=\"https:\/\/audiotiq.com\/wp-content\/uploads\/2025\/08\/Ostrich-Radio-Executives-Facing-Digital-Transformation.jpg\" alt=\"\" srcset=\"https:\/\/audiotiq.com\/wp-content\/uploads\/2025\/08\/Ostrich-Radio-Executives-Facing-Digital-Transformation.jpg 415w, https:\/\/audiotiq.com\/wp-content\/uploads\/2025\/08\/Ostrich-Radio-Executives-Facing-Digital-Transformation-300x260.jpg 300w, https:\/\/audiotiq.com\/wp-content\/uploads\/2025\/08\/Ostrich-Radio-Executives-Facing-Digital-Transformation-14x12.jpg 14w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69de1a4adb566\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h3><b>How to Break FOFO<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Breaking FOFO starts with a simple, uncomfortable step: agreeing to look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not at everything, or at the perfect dashboard that doesn\u2019t exist. But at the data points, you already sense are inconvenient. The ones that rarely make it into presentations. Completion rates of shows. Frequency of usage of your app, retention rate of new listeners, drop-off moments\u2026the numbers that quietly challenge the narrative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until those are acknowledged, nothing else really moves. Not because teams are incapable, but because you can\u2019t fix what you refuse to name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second step is accepting something radio has historically struggled with: you don\u2019t yet know what you don\u2019t know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where experimentation matters,\u00a0 not as a buzzword, and not as innovation theatre, but as a way to replace opinions with evidence. Many of the failures I describe in <a href=\"https:\/\/audiotiq.com\/fr\/resources\/\">previous articles<\/a> and in <a href=\"https:\/\/www.amazon.fr\/dp\/B0FFTPWWGH\/\">my book<\/a>, from overproduced podcasts that never find an audience to digital extensions that look good on paper but go unused, share the same root cause: assumptions were never tested. By fear of finding out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Radio has spent decades optimising known variables such as schedules or formats. But digital doesn\u2019t reward optimisation of the known. It rewards the discovery of the unknown.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That discovery doesn\u2019t require big launches or risky bets. It requires small, deliberate experiments designed to answer specific questions: <\/span><i><span style=\"font-weight: 400;\">Do my efforts promoting content on TikTok actually bring listeners, and do they come back? Is it better to publish two 10-minute episodes or one 20-minute one?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Experiments are not about being right. They are about finding out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once organisations accept that learning precedes confidence, not the other way around, FOFO starts to lose its grip. Decisions become easier. Trade-offs become clearer. And progress stops feeling like a leap of faith.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69de1a4adb6c9\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h3><b>FOFO Is a Choice<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At some point, every organisation faces the same decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can preserve comfort now and deal with consequences later. Or accept discomfort early, while there is still room to adjust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital transformation doesn\u2019t reward confidence. It rewards honesty. The willingness to look at things as they are, not as we wish they were.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOFO is human. It\u2019s understandable. But it is also a choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in 2026, it\u2019s a costly one.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69de1a4adb7e3\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"audiotiq-nl-embed\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/231b4020.sibforms.com\/serve\/MUIFAMFrUXv-DcyulZxb6gKOOTT6OtVhCKR4PpKgd0949IDEOdfjEyxIGSmI9w0YnFVyZrWuNtX44Xh1D3HR5hfbINAZ2WmDZrHhzp6Y5iMSlo8CCLk9SDQqs4yf0pq5IXxtGA8v0g_nXp5E7UQbg102XyXA2pDF3xEipDOS51zVVIlUv_pzi63AWPC5eiwMwT6rM8mP3iRqPRk1DQ==\"\n    title=\"Inscription newsletter (FR)\"\n    width=\"740\" height=\"400\"\n    frameborder=\"0\" scrolling=\"no\" allowfullscreen\n style=\"display:block;margin:0 auto;max-width:100%;border:0;overflow:hidden;\"><br \/>\n  <\/iframe>\n<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Radio doesn\u2019t suffer from a lack of ideas. Most organisations I work with are overflowing with them.\u00a0 People have opinions about formats, platforms, workflows, tools, governance, and metrics. There are...","protected":false},"author":1,"featured_media":8203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-8201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio-digital-transformation"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FOFO: One Reason Why Radio\u2019s Digital Transformation Is Slow - Audiotiq<\/title>\n<meta name=\"description\" content=\"Radio doesn&#039;t lack ideas. It lacks the willingness to test them. Fear Of Finding Out (FOFO) explains why digital transformation keeps stalling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audiotiq.com\/fr\/fofo-one-reason-why-radios-digital-transformation-is-slow\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/audiotiq.com\/fofo-one-reason-why-radios-digital-transformation-is-slow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/audiotiq.com\/fofo-one-reason-why-radios-digital-transformation-is-slow\/\"},\"author\":{\"name\":\"Alexis Hue\",\"@id\":\"https:\/\/audiotiq.com\/#\/schema\/person\/1327702b2dc1dc294d761b6d659faeeb\"},\"headline\":\"FOFO: One Reason Why Radio\u2019s Digital Transformation Is Slow\",\"datePublished\":\"2026-01-09T15:51:12+00:00\",\"dateModified\":\"2026-01-09T17:08:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/audiotiq.com\/fofo-one-reason-why-radios-digital-transformation-is-slow\/\"},\"wordCount\":2475,\"publisher\":{\"@id\":\"https:\/\/audiotiq.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/audiotiq.com\/fofo-one-reason-why-radios-digital-transformation-is-slow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/01\/FOFO-Fear-of-Finding-Out-Digital-Transformation-1.png\",\"articleSection\":[\"Radio Digital Transformation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/audiotiq.com\/fofo-one-reason-why-radios-digital-transformation-is-slow\/\",\"url\":\"https:\/\/audiotiq.com\/fofo-one-reason-why-radios-digital-transformation-is-slow\/\",\"name\":\"FOFO: One Reason Why Radio\u2019s Digital Transformation Is Slow - Audiotiq\",\"isPartOf\":{\"@id\":\"https:\/\/audiotiq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/audiotiq.com\/fofo-one-reason-why-radios-digital-transformation-is-slow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/audiotiq.com\/fofo-one-reason-why-radios-digital-transformation-is-slow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/01\/FOFO-Fear-of-Finding-Out-Digital-Transformation-1.png\",\"datePublished\":\"2026-01-09T15:51:12+00:00\",\"dateModified\":\"2026-01-09T17:08:29+00:00\",\"description\":\"Radio doesn't lack ideas. 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