Le dilemme de l’innovateur appliqué à la radio Transformation Digitale des Radios

Le dilemme de l’innovateur appliqué à la radio

Clayton Christensen, professeur à la Harvard Business School, a marqué l’histoire du management avec un…

Alexis Hueseptembre 26, 2025

La télévision a dû se réinventer. La radio n’y échappera pas. Transformation Digitale des Radios

La télévision a dû se réinventer. La radio n’y échappera pas.

« Nous devrions arrêter de nous limiter en nous appelant des dirigeants du câble qui…

Alexis Hueseptembre 26, 2025

Swedish Radio Faces a Generational Cliff Transformation Digitale des Radios

Swedish Radio Faces a Generational Cliff

Every year, Nordicom’s Mediebarometern offers one of the clearest pictures of how Swedes consume media.…

Alexis Hueseptembre 25, 2025

Why Your Radio App May Be Losing Listeners Audio DistributionTransformation Digitale des Radios

Why Your Radio App May Be Losing Listeners

When was the last time you tested your own radio app? Not with your regular…

Alexis Hueseptembre 10, 2025

What Beasley’s Digital Move Means for Radio Transformation Digitale des Radios

What Beasley’s Digital Move Means for Radio

When one of the largest US radio groups says “we’re going digital-first,” that’s not marketing…

Alexis Hueseptembre 8, 2025

Why Radio Needs Serious Digital Training Education and Training for RadioTransformation Digitale des Radios

Why Radio Needs Serious Digital Training

Most radio professionals think they know more about digital than they actually do. It happens…

Alexis Hueseptembre 4, 2025

What Would a Digital Transformation Audit Reveal About Your Radio Station? Transformation Digitale des Radios

What Would a Digital Transformation Audit Reveal About Your Radio Station?

In 2014, a 97-page internal document leaked from The New York Times that was never…

Alexis Hueaoût 28, 2025

Digital Transformation: What Type of Radio Executive Are You ? Transformation Digitale des Radios

Digital Transformation: What Type of Radio Executive Are You ?

When I consult with radio executives about digital transformation—discussing content innovation, platform strategies, distribution approaches,…

Alexis Hueaoût 26, 2025

How to Calculate the Impact of Podcast Visibility Optimization Podcast AnalyticsPodcast Cover OptimizationPodcast Visibility Optimization

How to Calculate the Impact of Podcast Visibility Optimization

Podcast Visibility Optimization (PVO) helps increase your podcast’s reach by improving its position in search…

Alexis Huenovembre 14, 2024

Podcast consumption in Germany: Key insights for podcast publishers Podcast Industry

Podcast consumption in Germany: Key insights for podcast publishers

The media consumption landscape in Germany is evolving, and understanding these shifts is crucial for…

Alexis Hueseptembre 30, 2024

Podcast Cover Art best practices to grow your audience Podcast Cover Optimization

Podcast Cover Art best practices to grow your audience

Podcast cover art is the small, square image that represents your podcast next to its…

Alexis Hueseptembre 16, 2024

Boost Your Podcast Visibility with Spotify Recommender Podcast AnalyticsPodcast Visibility Optimization

Boost Your Podcast Visibility with Spotify Recommender

Spotify Recommender is a powerful tool designed to deliver personalized podcast recommendations based on user…

Alexis Huejuin 20, 2024

Radio: could DAB survive the shift to streaming? Transformation Digitale des Radios

Radio: could DAB survive the shift to streaming?

Betterrige's law of headlines stipulates that "any headline that ends with a question mark can…

Alexis Huejuin 17, 2024

Podcast Promotion Strategy – Audience Segmentation Podcast promotion

Podcast Promotion Strategy – Audience Segmentation

Ask around about podcast promotion strategy. You will hear about short links, smart links, deep…

Alexis Huejuin 6, 2024

How to leverage Spotify’s Impression Data to boost your Podcast Visibility Optimization game Podcast Visibility Optimization

How to leverage Spotify’s Impression Data to boost your Podcast Visibility Optimization game

In the rapidly evolving world of podcasting, success hinges not only on creating engaging content…

Alexis Huemai 13, 2024

Are Apple Podcasts Transcriptions Training its AI Models? Podcast Industry

Are Apple Podcasts Transcriptions Training its AI Models?

A few weeks ago, Apple announced a new feature—currently in beta and not available for…

Alexis Hueavril 9, 2024

Qu’est ce que le Référencement Naturel des Podcasts? Pourquoi c’est important? Podcast Visibility Optimization

Qu’est ce que le Référencement Naturel des Podcasts? Pourquoi c’est important?

What is Podcast Visibility Optimization? Podcast Visibility Optimization (PVO) is the process of improving the…

Alexis Huemars 16, 2024

The Podcast Visibility Optimization Stack (2024 Edition) Podcast Visibility Optimization

The Podcast Visibility Optimization Stack (2024 Edition)

The Podcast Visibility Optimization Stack is a cheat sheet for podcast producers and marketers who…

Alexis Huemars 14, 2024

The Ultimate Podcast Glossary – all the terms and jargon explained Podcast Industry

The Ultimate Podcast Glossary – all the terms and jargon explained

If you're a newcomer to podcasting and find yourself overwhelmed by the various terms, jargon,…

Alexis Huemars 15, 2023