Alexis Hue

If you’re a newcomer to podcasting and find yourself overwhelmed by the various terms, jargon, abbreviations, and slang, this podcast glossary is designed to help you. For those who already have experience in podcasting, revisiting this glossary and its regular updates could serve to stay up to date.

Analytics

Podcast analytics involves a comprehensive analysis and collection of data pertaining to a podcast’s reach, listener behavior, and overall engagement. This method provides deeper insights into critical metrics such as download counts, listener statistics, trends in subscriber growth, geographical spread of the audience, and detailed demographics of listeners. These analytics are crucial for podcast creators and advertisers, aiding them in making well-informed choices, refining their content, and tailoring their marketing strategies for maximum impact.

Attribution

Podcast attribution encompasses two key areas:

Outgoing Attribution – The process of tracking and measuring the effectiveness of advertising within a podcast in driving specific actions or conversions, such as website visits, purchases, or app downloads. It helps advertisers understand their podcast advertising efforts’ impact and return on investment (ROI).

Incoming Attribution – This refers to the process of tracking and analyzing the influence of marketing efforts in directing traffic to a podcast, helping to understand the reach and engagement driven by these marketing strategies.

Authority

Podcast Authority is a set of criteria used by podcast platforms to evaluate the quality and relevance of a podcast. Key indicators include the number of downloads, rate of new downloads (download velocity), listener ratings, reviews, and detailed data on listener engagement, like the average episode completion rate. Alongside these metrics, metadata plays a crucial role in influencing how a podcast is ranked and discovered in search results within podcast apps.

Baked-in Ads

Baked-in ads are mostly host-read ads, commercials that are directly read and recorded by the podcast host(s). These ads are integrated into the podcast episode, ensuring that every download of the episode includes the same advertisement.

Bit Depth

Bit depth in audio refers to the amount of data captured in each audio sample, impacting the dynamic range of the sound. Common bit depths are 16, 24, and 32 bits, with 16-bit being a widely used standard in audio production, balancing quality and file size.

Bit Rate

Bitrate in audio refers to the rate at which audio data is transferred or processed. Higher bit rates result in larger audio files but can offer better sound quality. For podcasters, a commonly used bitrate is 96 kbps (kilobits per second) in mono format, balancing quality and file size.

Bumper Music

Bumper music consists of brief music clips used to transition between different segments of a podcast or to signal the introduction and conclusion of a show. These musical interludes are key in providing a smooth flow and maintaining listener engagement throughout the podcast.

Clipping

Clipping in audio is a type of distortion that occurs when the signal exceeds the maximum level that can be accurately captured by the recording equipment, leading to a loss of audio quality and potentially damaging the recording equipment.

Compression

Audio compression is a technique used to reduce the dynamic range of a recording. This process lowers the volume of the loudest parts while amplifying quieter sections, resulting in a more consistent and balanced overall sound level in the recording.

Condenser Microphone

Condenser microphones, also known as capacitor microphones, feature sensitive diaphragms capable of accurately capturing high-frequency sounds. They are well-suited for detailed audio recording, capturing a wide range of sounds in an environment.

Cost Per Action (CPA)

Cost Per Action (CPA) is a pricing model where podcast producers are compensated based on specific actions triggered by their content, such as acquiring new users or clients for a service or product. Tracking these actions is often achieved through unique coupon codes or similar methods, facilitating the measurement of the campaign’s effectiveness.

Cost Per Download (CPD)

Cost Per Download (CPD) is a metric used to assess the efficiency of marketing campaigns aimed at increasing podcast downloads. A lower CPD indicates a more cost-effective campaign.

Cost Per Mille (CPM)

Cost Per Mille (CPM) is a measurement used to determine the cost of an advertisement per thousand listens or downloads. For instance, a $25 CPM rate means the advertiser pays $25 for every thousand listeners of the ad.

Cross-Promotion

Cross-promotion in podcasting occurs when two or more podcast shows mutually promote each other’s content. This strategy is often employed to help grow the audiences of the participating podcasts, leveraging the listener base of each show to reach a wider audience.

DAW

Digital Audio Workstation (DAW) refers to the software and tools used for recording and mixing podcasts. Examples include Adobe Audition, Audacity, and Reaper, among others.

Demotion

Demotion in the context of Podcast Visibility Optimization and search algorithms refers to the practice of lowering the rank of a podcast in search engine results. This can happen due to various reasons, such as violating listening platforms’ guidelines or poor content quality. Demotions are applied to ensure that users receive high-quality and relevant results for their queries, maintaining the integrity of the listening platforms’ search engine results.

Direct Download

Direct download is a method of acquiring a podcast episode by downloading the audio file directly from a website. This approach differs from subscribing to a podcast through a podcatcher or RSS feed and is often used by listeners who prefer to manually select and download specific episodes.

Dynamic Ad Insertion (DAI)

Dynamic Ad Insertion (DAI) is a technology that automates the insertion of targeted ads into audio streams, allowing for precise audience targeting without the need for manual negotiation over ad placements. This technology gives podcast producers who use DAI little control over the specific ads played to their audience.

Dynamic Microphones

Dynamic microphones, known for being less sensitive than condenser microphones, are better suited for louder environments and are commonly used in live settings due to their robustness and ability to handle high sound pressure levels.

EQ

Equalizers, or EQ, are tools used in audio production to balance sound quality by selectively cutting or boosting certain frequencies. This enhances the clarity and overall quality of the audio.

Encoding

In podcasting, encoding refers to the process of converting audio recordings into a format suitable for distribution, typically MP3, to facilitate easy uploading and sharing.

Format

Podcast formats refer to the various ways of structuring a podcast’s content. Common formats include narrative, solo, co-hosted, interview-based, and roundtable discussions, among others.

Fair Use

Fair use is a legal doctrine that permits limited use of copyrighted material without the need to obtain permission from the rights holders. This concept is applicable under specific conditions, such as for purposes of commentary, news reporting, criticism, or educational use, and is a key consideration in content creation and distribution.

Feed Drop

A marketing tactic for podcasts to advertise their show on other shows to attract new listeners. A feed drop typically involves a host-read introduction followed by a pre-recorded trailer, clip, or full episode from the promoted podcast, published as a new episode in the promoting podcast.

Gain

Gain in audio refers to the adjustment of a microphone’s sensitivity and the audio’s loudness before it is processed by a recording device. It is a crucial setting that needs to be optimized before recording to ensure the best sound quality.

High-Pass Filter

A high-pass filter is an audio processing tool that eliminates frequencies below a certain threshold, helping to reduce unwanted low-frequency noise in recordings.

Hosting

Podcast hosting providers are services that store, manage, and distribute podcast audio files. They function similarly to web hosting services but are specifically designed for podcasts. Popular hosting providers include Megaphone (by Spotify), Buzzsprout, Simplecast, Acast, Podbean, Anchor (by Spotify), Captivate, and Audiomeans.

IAB (Interactive Advertising Bureau)

The IAB is a prominent organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Comprising over 650 media and technology companies, the IAB plays a crucial role in influencing and shaping digital advertising policies and practices. The organization’s guidelines and standards, particularly in areas like digital advertising, audience measurement, and podcast advertising metrics, are widely respected and adopted across the industry. The IAB’s initiatives and research contribute significantly to the growth and sustainability of digital advertising ecosystems globally.

IAB logo

ID3 Tags

ID3 tags are metadata containers used in MP3 audio files. They store essential information about the track, including the title, artist, album, track number, and various other details pertinent to the podcast episode or music track. These tags are crucial for organizing and displaying audio file information in digital media players.

Interface

An audio interface acts as a bridge between a microphone and the recording platform, functioning similarly to a mixer. It allows for the provision of phantom power, which is essential for powering condenser microphones.

Jingle

A podcast jingle is a brief musical introduction, typically lasting 30 seconds or less, that includes the podcast’s name, a succinct description of its content, and the host’s name.

Live Streaming

Live streaming in podcasting involves broadcasting an episode in real-time, as opposed to the traditional method of recording, editing, and then publishing the episode. This format allows for immediate listener interaction and engagement, offering a dynamic and spontaneous podcasting experience.

Low-Pass Filter

A low-pass filter in audio processing removes frequencies above a certain threshold, helping to eliminate unwanted high-frequency noise from recordings.

Metadata

Podcast metadata encompasses all the information about a podcast provided to platforms via an RSS feed. This includes details like the podcast category, show title, description, publisher name, and individual episode titles and descriptions. Effective metadata, enriched with relevant keywords, can significantly increase a podcast’s visibility and audience engagement.

Mix Down

Mixdown in audio production refers to the process of combining multiple audio tracks into a single file, typically the final step before mastering.

Monetization

Podcast monetization refers to the various ways podcasters can generate revenue from their content. Direct monetization methods include selling subscriptions for premium content or running advertisements, either host-read or dynamically inserted. Indirect monetization involves using the podcast as a platform to acquire or retain customers for a related business.

Mono

Mono, short for monophonic sound, refers to audio that is recorded or played back using a single channel, creating the perception that the sound originates from a single source or direction.

Native Podcasts

Native podcasts are original audio programs created specifically for the podcasting medium. Unlike radio shows or other audio content adapted for podcast formats, native podcasts are designed from the ground up to be consumed as podcasts. They often take full advantage of the podcasting format, including its on-demand nature, flexibility in episode length, and intimate, conversational style, to create content tailored to the podcast listening experience. This distinction allows for creative freedom and innovation in content creation, often leading to a diverse range of podcast-exclusive shows.

Narrowcast

Narrowcasting in podcasting targets a specific, often smaller, audience as opposed to broadcasting to a general, widespread audience. Examples include podcasts created for internal company communication or for members of specific organizations, which are often protected by passwords and not publicly accessible.

Normalization

Audio normalization is the technical process of adjusting the volume of an audio track to a standard, consistent level. This is crucial in podcast production to ensure that sound levels are uniform throughout an episode, providing a seamless and professional listening experience.

Peaking

Peaking in audio refers to instances where the amplitude of a waveform exceeds the optimal level, often resulting from loud noises like coughs or yells, which can lead to distortion.

Podcast Audit

A podcast audit is a thorough review and analysis of a podcast to assess its overall quality, effectiveness, and alignment with its goals and target audience. The process typically involves evaluating various elements of the podcast, such as its distribution and visibility within the listening platforms, format and structure, monetization setup, and qualitative audience feedback via ratings and reviews. Audiotiq is a leader in podcast audits, having supported tens of publishers with in-depth audits of their podcasts.

Podcast Glossary

A podcast glossary is an alphabetical list of terms and definitions specifically related to the podcasting industry, serving as a specialized dictionary for those involved in or interested in podcasting. Like what you are reading right now.

Podcast Network

A podcast network is a collective of podcasts that are marketed and sometimes produced under a unified brand or organization. These networks offer a range of support services to their member podcasts, including advertising, marketing, technical assistance, and sometimes content development, facilitating growth and outreach. Their main objective is facilitating the sale of advertising on their members’ podcasts, hence offering a bigger reach to advertisers.

Podcast Visibility Analytics

Podcast Visibility Analytics (PVA) tracks and analyzes the visibility of podcasts and episodes across various listening platforms. PVA is a key component in Podcast Visibility Optimization (PVO), with Voxalyze being a notable provider in this field.

Podcast Visibility Optimization

Podcast Visibility Optimization (PVO), also known as SEO for podcasts, involves strategies and techniques to enhance a podcast’s visibility on audio listening platforms like Apple Podcasts, Spotify, or Amazon Music. Improved visibility leads to increased listener discovery and, ultimately, to audience growth.

Podfade

Podfade is the phenomenon where a podcast gradually loses momentum and frequency in updates, often leading to an eventual cessation of production. This term reflects a common challenge in the podcasting world, where maintaining a consistent publishing schedule can be difficult due to various factors such as lack of time, resources, or dwindling listener engagement.

Prefix

A podcast tracking prefix is a short URL added to the media URL of a podcast episode within the RSS feed. It enables third-party analytics platforms to monitor downloads and user devices, providing podcast creators with valuable insights into listener behavior and marketing effectiveness.

Replay Podcasts

In the context of radio, a replay podcast refers to the practice of converting a segment or full episode of a radio broadcast into a podcast format. This allows listeners to access and replay the content at their convenience beyond the original broadcast time. Radio replay podcasts effectively bridge traditional radio with the digital, on-demand listening experience, expanding the reach and accessibility of radio shows to a broader audience. Replay podcasts are often opposed to native podcasts.

RSS Feed

RSS, meaning Really Simple Syndication, is a file format that summarizes updates from a website, allowing its content to be consumed outside of the website of origin. In podcasting, an RSS feed contains information about the podcast and its episodes, facilitating distribution to platforms like Apple Podcasts or Spotify.

Courtesy of Hubspot

RSS Enclosure

An RSS enclosure is a specific tag within an RSS feed that enables the inclusion of media files, such as audio or video, alongside feed content. This tag is fundamental in podcast distribution, allowing podcast episodes to be easily accessed and downloaded by listeners through various podcasting platforms and apps.

Show Notes

Show notes are a detailed written description of the content of a podcast episode. They typically include a summary of the episode, links to resources mentioned, biographies of guests, and any other information relevant to the episode’s content. Show notes are invaluable for providing listeners with additional context and resources, enhancing their listening experience, and having the content well indexed by the listening platforms.

Sponsorship

Sponsorship is a prevalent monetization strategy in podcasting, where a company pays to have their product or service mentioned or endorsed during a podcast. This approach provides a revenue stream for podcasters while offering sponsors targeted access to the podcast’s audience.

Stereo

Stereo sound involves using multiple audio channels to create a more lifelike and natural listening experience, with sounds appearing to come from various directions, as opposed to the single-source effect of mono sound.

Stinger/Sting

A stinger, also known as a sting, is a brief, distinctive piece of music or sound effect used in podcasts. It serves as an auditory cue that marks the beginning, end, or transitions between different sections of a podcast. Typically lasting no more than five seconds, stingers play a key role in enhancing the production value and listener engagement of a podcast by providing a consistent and recognizable audio signature.

Tags

Tags are essential elements in podcast metadata, providing key information about a podcast to distribution platforms through the RSS feed. Show-level tags, filled out on the podcast hosting provider’s settings page, include the show’s title, description, author, and primary and secondary categories. Episode-level tags, added to each episode upon publishing, consist of the episode’s title and description. Together, these tags create a comprehensive metadata profile for a podcast, aiding in categorization, discoverability, and audience targeting.

Transient Noise

Transient noise refers to short, unintended sounds captured during recording, such as clicks, pops, or extraneous background noises. These noises are typically undesirable and are removed or minimized in post-production to enhance the overall audio quality of the podcast.

Voice Over IP (VoIP) Recording

Voice Over IP (VoIP) recording is a method of recording podcast audio over an internet call. This technique is particularly common for conducting interviews or co-hosting podcasts with participants in different geographic locations, enabling remote recording while maintaining audio quality.

Waveform

A waveform is a visual representation of an audio signal, showing the variations in amplitude over time. It is an essential tool in audio recording and editing, allowing creators to visually analyze the dynamic range, identify peaks and troughs, and make precise edits. Waveforms are fundamental in ensuring the quality and consistency of recorded audio.

WAV File

The Waveform Audio File Format (WAV) is a widely used file format for storing high-quality, uncompressed audio. Developed by IBM and Microsoft, WAV files are a standard in the Windows operating system and are favored for their audio fidelity and versatility in professional audio editing and production settings. WAV files are ideal for podcasters seeking the highest quality audio, especially during the editing and mastering stages.