{"id":8208,"date":"2026-01-23T13:51:29","date_gmt":"2026-01-23T13:51:29","guid":{"rendered":"https:\/\/audiotiq.com\/?p=8208"},"modified":"2026-01-23T14:15:33","modified_gmt":"2026-01-23T14:15:33","slug":"why-your-radio-app-needs-games","status":"publish","type":"post","link":"https:\/\/audiotiq.com\/en\/why-your-radio-app-needs-games\/","title":{"rendered":"Why Your Radio App Needs Games"},"content":{"rendered":"\n\t\t<div id=\"fws_69d391856e6d4\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">What do The New York Times, LinkedIn, and French newspaper <a href=\"https:\/\/www.lemonde.fr\/\">Le Monde<\/a> mobile apps have in common?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple daily games. And those games drive retention better than almost anything else they publish. The Times recorded 11.1 billion game plays in 2024. LinkedIn&#8217;s puzzle games get 84% of players back the next day. Le Monde saw a 10% jump in active subscribers after launching targeted game campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your radio app? Likely just a catalog of streams and podcasts.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391856e967\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"audiotiq-nl-embed\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/231b4020.sibforms.com\/serve\/MUIFANg2nfpjGK8dDY3WB4Ci40URMtKJkAIG5Pnct7ZS5l7axU1s3492xe9ehZcgBjLexfqd08TWx4xpZY0I1CZ1w-yQZYndsd6w8tHqMP4fvWOEuWs_S_Z4i6iCEW9rn1bto_SZWFxLpCIA0DSJue2EpjoOJg1FzLk8-Sas9wtqAq7lVXDn1Wjm9QtTjB9BZ2e-rALp6M97uOE6rQ==\"\n    title=\"Newsletter sign-up (EN)\"\n    width=\"740\" height=\"400\"\n    frameborder=\"0\" scrolling=\"no\" allowfullscreen\n    style=\"display:block;margin:0 auto;max-width:100%;border:0;overflow:hidden;\"><br \/>\n  <\/iframe>\n<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391856f29e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>The retention problem nobody wants to measure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile apps lose 70% of users within 90 days. Radio apps typically retain less than 20% of their users after 30 days. But instead of fixing retention, the focus is on the total number of downloads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what actually matters: how many people who downloaded your app last week are still using it today? The answer is probably ugly. Which is exactly why you probably don&#8217;t measure it.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391856f3c1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>What the New York Times figured out<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The purchase of Wordle by the Times brought tens of millions of new users. But the real insight is that: subscribers who engage with both games and news content have the highest retention rates of any usage pattern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Times learned something important: people read news when something big such as elections, disasters, or scandals happens. But games? People play Wordle on a boring Tuesday in July just like they do on election day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_New_York_Times_Games\">The Times now has over 10 million daily players<\/a>. The number of users coming for games is more than double the traffic for news. <\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391856f4d9\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>LinkedIn did the same thing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn launched daily puzzles in May 2024. Not to become a gaming platform, but to turn a transactional tool (something people only opened during job searches or to promote their professional success) into a daily destination.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Results: 84% of players return the next day. 80% come back a week later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A professional networking site now has users checking in daily to play Crossclimb. Daily games do something news can&#8217;t pull off: they get people back even when nothing&#8217;s happening.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391856f5c9\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>Radio has been sleeping on this<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Radio stations have run on-air games forever. Cash call-ins, trivia, name that tune. You know games work for broadcast. But you never connected that to your apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The industry never understood how much potential simple games have for generating and retaining digital audiences. The technical solutions exist and are simple and cheap. You just haven&#8217;t extended it to the one place where you can actually measure audience retention.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391856f6a8\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"546\" width=\"776\" data-animation=\"none\" src=\"https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/01\/nyt-games.png\" alt=\"\" srcset=\"https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/01\/nyt-games.png 776w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/01\/nyt-games-300x211.png 300w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/01\/nyt-games-768x540.png 768w, https:\/\/audiotiq.com\/wp-content\/uploads\/2026\/01\/nyt-games-18x12.png 18w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391856fd33\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>Games + Audio = the perfect combination<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Simple games don&#8217;t require sound. Crosswords, Sudoku, word searches, and card games are all visual. Which means people can play them while listening to radio, podcasts, audiobooks, music, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Someone could solve a crossword in your radio app while simultaneously listening to your stream. You&#8217;re not competing for attention. You&#8217;re complementing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The game keeps them in your app longer. The audio keeps them engaged with your content.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391856fec9\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>Adding it and keeping it simple<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keep it simple. A daily crossword with three difficulty levels. Maybe a word search. Sudoku if your audience skews older. Trivia questions tied to your content (music, local news, whatever fits your brand). The goal is 5-10 minutes max.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let people share their scores if they want, compare with friends, check a leaderboard. But make it optional. Some people just want to solve the puzzle and move on. And whatever you do, no timers, no pressure. This isn&#8217;t a school test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jonathan Knight, the Times&#8217; Head of Games, explains their philosophy: &#8220;We&#8217;re not trying to get you to spend 24\/7 in our app. We want a very healthy daily habit where you feel good about what you&#8217;ve done.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should adopt the same approach. Games aren&#8217;t slot machines designed to keep people gambling for hours, they are gentle nudges to open the app daily.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391857006f\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>The retention math<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If someone downloads your app and never opens it again, you&#8217;ve gained nothing. If they open it daily because there&#8217;s a new crossword? You&#8217;ve created a habit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Habits are worth more than one-time visits. Someone checking your app daily is more likely to listen to one of your streams or one of your podcasts, see your content, become a loyal listener and engage with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn&#8217;s 84% next-day return rate isn&#8217;t magic. It&#8217;s the result of creating a daily ritual that feels achievable and rewarding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apps using game mechanics improve retention by 22% on average. Both daily active users and session length increase. All of this matters when you&#8217;re competing with Spotify, YouTube Music, and every other audio platform.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3918570181\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>What Radio should do<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what to do: add one simple game to your app, promote it (in app and on-air) and watch what happens to your retention metrics over the next month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don&#8217;t need to build anything custom. White-label solutions for crosswords, Sudoku, and trivia already exist and you can integrate something similar without breaking the bank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t about becoming a gaming company. It&#8217;s about giving people one additional reason to open your app tomorrow instead of just when they remember you exist.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d391857026b\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><b>The Real Question<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital transformation isn&#8217;t about building a podcast network or launching a video vertical. Digital transformation is about getting people to consume your content digitally and keeping them coming back. Games aren&#8217;t some weird trick: they&#8217;re a best practice borrowed from successful digital products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your app only streams audio, you&#8217;re ignoring best practices around digital retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Games create differentiation, habits and great retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I would reframe the question from\u00a0 &#8220;should we add games to our app?&#8221; to \u201cwhy haven&#8217;t we already?&#8221;<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3918570355\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"audiotiq-nl-embed\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/231b4020.sibforms.com\/serve\/MUIFANg2nfpjGK8dDY3WB4Ci40URMtKJkAIG5Pnct7ZS5l7axU1s3492xe9ehZcgBjLexfqd08TWx4xpZY0I1CZ1w-yQZYndsd6w8tHqMP4fvWOEuWs_S_Z4i6iCEW9rn1bto_SZWFxLpCIA0DSJue2EpjoOJg1FzLk8-Sas9wtqAq7lVXDn1Wjm9QtTjB9BZ2e-rALp6M97uOE6rQ==\"\n    title=\"Newsletter sign-up (EN)\"\n    width=\"740\" height=\"400\"\n    frameborder=\"0\" scrolling=\"no\" allowfullscreen\n    style=\"display:block;margin:0 auto;max-width:100%;border:0;overflow:hidden;\"><br \/>\n  <\/iframe>\n<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"What do The New York Times, LinkedIn, and French newspaper Le Monde mobile apps have in common? 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